Define eligibility before the announcement
For example, accept one purchase or attendance record dated within two years for this artist. That is an editable starting policy, not a recommendation for every audience. Set a deadline, pass expiry and capacity, then publish the exact requirements. The roster and policy freeze when claims open.
Prepare the handoff with the ticketing operator
Agree where the pass is checked and how an eligible fan proceeds to a purchase. GenuineFan’s access desk verifies and redeems the token; it does not reserve a seat or process a payment. A copied bearer token can be used by its holder, so decide whether your handoff needs an additional identity check.
Keep a route for missing records
Fans may have bought with another email, received a gift ticket or supported the artist offline. Explain the records you can actually match, assign a review owner and keep a separately managed general-access or support reserve. Missing evidence is not proof that someone is not a fan.
Measure the presale accurately
Compare submitted claims, passes issued, passes redeemed and reported purchases with the artist’s own campaign baseline. Email deliveries, opens and non-responders stay in the email provider. This release allocates first-come among qualifying applicants; it is not a lottery.